OVERVIEW

More than 13 years turning nuanced brands into stories people want to keep reading about. I clarify complex ideas, build cohesive narrative systems, and write across channels without losing the thread.

Creative & conceptual Strengths

  • Develop big ideas, taglines, and creative that scale across web, paid media, email, social, and sales enablement

  • Translate business strategy into clear positioning, differentiated value propositions, proof pillars, and messaging hierarchies that clarify what matters (and cut what doesn’t)

  • Ensure multi-channel campaign ecosystems (web, landing pages, email, social, video, sales enablement) reinforce one cohesive story rather than fragmented talking points

  • Apply audience psychology and persona-driven insights across the full buyer journey

  • Partner with creative directors, designers, product marketing, account executives, legal/compliance to move work efficiently from concept to approval

  • Write SEO-conscious content (on-page content, long-form assets, landing pages) without sacrificing voice, clarity, or conversion strength

experience

Senior copywriter

Intelligent demand | DENVER, CO (REMOTE)

March 2023 - October 2025

Led concept and messaging strategy for Tier 1 accounts including Kaiser Permanente, VSP Vision Care, and monday.com. Clearer thinking → fewer rounds → faster launches.

  • Built campaign platforms and messaging systems that united web, paid, email, and sales enablement under one narrative spine

  • Reduced revision cycles by 30% by clarifying positioning and defining proof pillars upfront

  • Aligned clinicians, creatives, product marketing, RevOps, and legal around shared messaging architecture to accelerate launches

  • Refined campaign hooks and value propositions using performance insights to improve engagement and retention

Copywriter

Clario | New York, NY (Remote)

July 2022 - Dec 2023

  • Campaign development and messaging

    • Generated creative concepts, including interactive solutions, elevating Clario’s marketing campaigns across key business units: cardiac safety, eCOA, medical imaging, precision motion, and respiratory.

    • Authored multiple campaign messaging documents to maintain message consistency across all platforms and with external agencies, encompassing key messaging points, value propositions, and strategic narrative frameworks.

  • Content creation and management

    • Crafted science-focused narratives, addressing specialized audience pain points with evidence-driven, clear, and compelling content.

    • Owned the content lifecycle for manuscripts, websites, emails, digital/social media ads, and pitch decks, from creative brief to content approval.

  • Project coordination

    • Excelled in organizing, prioritizing, and managing multiple projects in a deadline-driven environment, ensuring timely and quality content delivery.

Copywriter

VaulT health | New York, NY (Remote)

November 2021 - June 2022

  • Content strategy and execution

    • Developed and managed content across multiple business verticals, effectively targeting patient, CRO, and trial sponsor audiences with tailored messaging.

    • Led the rebranding of Vault’s voice, introducing a conversational, approachable tone that enhanced audience engagement and confidence in Vault’s services.

  • Research and white paper authorship

    • Tasked with researching and authoring a white paper on decentralized clinical trials with no prior experience, resulting in a pivotal content piece promoted through emails and on Vault’s landing page.

  • Compliance and collaboration

    • Fostered strong relationships with legal and compliance teams to ensure all marketing materials met regulatory standards, featuring proper disclaimers and language.


concept COPYWRITER

REALOGY HOLDINGS CORP. | nEW yORK, ny (remote)

January 2021 - October 2021

  • Strengthened brand identity and drove consumer awareness with copy for national and local advertising campaigns.

  • Boosted company’s recruiting and retention strategies by implementing A/B testing.

  • Broadened team capabilities by sharing the latest best practices and emerging technologies.

SENIOR COPYWRITER

PVH CORP. | NEW YORK, NY

July 2019 - August 2020

  • Managed copy requests and upheld brand voice for all customer lifecycle touchpoints for IZOD and Speedo USA, from in-store signage and product packaging to social media, taglines, emails, and video scripts.

  • In the first 3 months, cleared previous backlog of IZOD marketing email requests.

  • Developed strong relationship with legal department to ensure all copy and claims met Federal Trade Commission (FTC) standards.

  • Mentored copywriter and freelance copywriters, fostering camaraderie and growth while freeing up Editorial Director’s time.

COPYWRITER/Content strategist

newell brands | New york, ny

March 2017 - June 2019

Key launches: Crock-Pot Crock Express, Calphalon Premier Stacking Cookware, and Limited Edition Yankee Candle Collections

  • Within the first 6 months, was instrumental in the hiring of additional copywriters and in aiding project managers and Creative Director establish copywriting workflow.

  • Crucial in spearheading the formation of a video studio by producing product videos efficiently, creatively and below budget.

  • Repositioned copy across DTC sites, email, social, and digital for a modern audience—driving up first-time and repeat sales especially during the holiday shopping season.

  • Became go-to copywriter for communicating brand voice and strategy to key stakeholders like merchandising and marketing.

Training

Association of National Advertisers Content Marketing Certificate Program

  • Content Marketing

  • Creative Copywriting

  • Advanced Email Marketing

  • Social Media Marketing

  • Integrated Marketing


E-commerce Copywriter

BARNEYS NEW YORK | LONG ISLAND CITY, NY

October 2013 - March 2017

  • Chosen by manager to represent the company on all-expense-paid trips to designer showrooms in Paris, Milan + Los Angeles to cover new season collections in 2015, 2016, and 2017. 

  • Wrote product copy and upheld brand voice across all merchandise, plus single-handedly managed hundreds of weekly apothecary, fragrance, and cosmetics copy.

  • Composed distinctive brand profiles on Barneys.com’s designer landing pages—increasing brand value and customer awareness.


Lead copywriter

LEXISNEXIS MARTINDALE-HUBBELL | NEW PROVIDENCE, NJ

February 2012 - October 2013

Partnering with clients, designers, and project managers, I crafted the copy and content strategy for more than 200 law firm websites.

  • Promoted to lead copywriter in 12 months to oversee the content strategy for a pilot project that later became a key driver in sales.

  • Managed the content workflow of 12 on-site copywriters and 7 external vendors during busy periods saving the department $14,096 per year.

  • Wrote 2 employee manuals that standardized department operations and trained 8 new copywriters to manage their own project workflow from creative brief to content approval.

  • Earned repeated commendations for maintaining strong relationships with clients.


freelance writer

patch media | east brunswick, nj

January 2011 - April 2012

I covered and photographed stories about community issues, events and local businesses.

correspondent

the daily targum | NEW BRUNSWICK, NJ

October 2010 - May 2011

Reported and submitted more than 40 deadline-driven articles on a variety of topics while maintaining a full-time university student schedule.

EDUCATION

B.A., History and Political Science, RUTGERS UNIVERSITY, New Brunswick, NJ

  • The Dr. Martin Siegel History Prize for best History seminar research paper

  • James Dickson Carr Scholarship

TIDBITS

  • The best things I bake, according to other people: cinnamon rolls, chocolate Guinness cake, lemon cake with blueberry compote

  • I love solo travel. Where I’ve been so far: Morocco, Iceland, France, Spain, Italy, United Kingdom, New Orleans, Colorado, South Korea, Zion National Park in Utah, Glacier National Park in Montana, Teton National Park in Wyoming, Croatia, Israel, Singapore, The Philippines, South Africa