OVERVIEW

More than 13 years turning nuanced brands into stories people want to keep reading about. I clarify complex ideas, build cohesive narrative systems, and write across channels without losing the thread.

Creative & conceptual Strengths

  • Develop big ideas, taglines, and creative that scale across web, paid media, email, social, and sales enablement

  • Translate business strategy into clear positioning, differentiated value propositions, proof pillars, and messaging hierarchies that clarify what matters (and cut what doesn’t)

  • Ensure multi-channel campaign ecosystems (web, landing pages, email, social, video, sales enablement) reinforce one cohesive story rather than fragmented talking points

  • Apply audience psychology and persona-driven insights across the full buyer journey

  • Partner with creative directors, designers, product marketing, account executives, legal/compliance to move work efficiently from concept to approval

  • Write SEO-conscious content (on-page content, long-form assets, landing pages) without sacrificing voice, clarity, or conversion strength

experience

Content Strategist/AI Product Messaging

Hire mika | New York City (Remote)

March 2026 - present

Shape product, privacy, and messaging for an AI website chat platform serving small businesses, Shopify owners, private practices, and other service-based businesses.

  • Translate AI product functionality into plainspoken messaging for skeptical business owners who need to understand what the chatbot does, what it controls, and where the risks are.

  • Frame Mika’s value around decision support, not generic automation, helping audiences see how AI can improve customer conversations without making the experience feel robotic, invasive, or difficult to manage.

  • Develop content around privacy-sensitive use cases, including guardrails, knowledge base control, proactive triggers, widget customization, follow-up behavior, and zero-storage privacy concepts.

  • Anticipate buyer hesitation around AI, website performance, privacy, and customer trust, then turn those concerns into clearer website, blog, LinkedIn, and product-adjacent content.

  • Build messaging that bridges product capability and user comprehension, especially for audiences who don’t think in technical or AI-native language.

  • Use AI as a research and drafting accelerator while applying human judgment to shape positioning, clarify use cases, and avoid vague “AI productivity” language.

Senior Content Strategist/copywriter

Intelligent demand | DENVER, CO (REMOTE)

March 2023 - October 2025

Led concept, content, and messaging strategy for Tier 1 accounts including Kaiser Permanente and VSP Vision Care. Helped teams move to clearer messaging systems, stronger campaign logic, and faster launches.

  • Built campaign and messaging systems that connected web, paid, email, social, gated assets, and sales enablement under one narrative spine.

  • Facilitated brainstorming and strategy workshops for Baptist Health, helping stakeholders align around audience needs, campaign concepts, and clearer messaging directions early in the process.

  • Led UX writing for VSP Vision Care’s Employer Portal redesign, partnering closely with designers and associate creative directors in Figma to improve wayfinding, information hierarchy, and page-level clarity for HR audiences.

  • Reduced revision cycles by 30% by clarifying audience needs, positioning, proof pillars, and message hierarchy before teams moved into full execution.

  • Applied second-order audience thinking to identify what different stakeholders needed to understand, believe, trust, or act on at each stage of the journey.

  • Used performance insights, stakeholder feedback, and pattern recognition to refine campaign hooks, value propositions, content structure, and narrative flow.

  • Collaborated daily with project managers, account teams, designers, and creative leadership from wireframes through final design, presenting content rationale and strategic recommendations to the client throughout the redesign process.

  • Helped translate stakeholder input, performance insights, and audience pain points into actionable content strategy that supported both business goals and better user understanding.

B2B Content Strategist/Copywriter

Clario | New York, NY (Remote)

July 2022 - Dec 2023

Owned B2B content strategy and copy for clinical trial technology software serving pharmaceutical companies, biotech, CROs, life sciences, and medical professionals.

  • Developed messaging across multiple clinical trial technology business units, helping internal teams explain highly technical offerings in ways that were more coherent, credible, and easier for target audiences to act on.

  • Owned strategy and content across websites, emails, digital ads, social ads, manuscripts, and pitch decks, creating more consistent narratives from creative brief through approval.

  • Collaborated closely with art directors in Adobe Photoshop to refine copy within visual layouts, improving information hierarchy, readability, and narrative flow across digital assets.

  • Translated scientific, technical, and regulatory subject matter into clear, evidence-driven narratives for audiences with different levels of clinical and product fluency.

  • Used A/B testing and performance data to refine messaging against lead generation goals while maintaining clinical credibility and brand consistency.

Healthcare content strategist/Copywriter

VaulT health | New York, NY (Remote)

November 2021 - June 2022

Recruited to rebrand Vault’s voice and strengthen positioning during a period of rapid growth and market shift across healthcare, clinical trials, and workforce screening.

  • Reframed Vault’s brand voice to feel more conversational, approachable, and credible across DTC and B2B audiences.

  • Researched and authored a white paper on decentralized clinical trials, translating an emerging healthcare model into thought leadership for CRO, sponsor, and clinical audiences.

  • Extended thought leadership into email and landing page campaigns to support SEO, lead generation, and market education.

  • Researched and authored a white paper on decentralized clinical trials, translating an emerging healthcare model into thought leadership for CRO, sponsor, and clinical audiences.

  • Partnered with legal and compliance teams to streamline approvals and ensure content met regulatory standards without losing clarity or audience relevance.


brand content strategist/concept COPYWRITER

REALOGY HOLDINGS CORP. | nEW yORK, ny (remote)

January 2021 - October 2021

Supported national and regional advertising campaigns across a portfolio of real estate brands, helping sharpen positioning and strengthen consumer-facing differentiation.

  • Translated brand strategy into clearer campaign ideas, helping each brand communicate a distinct reason to believe.

  • Strengthened consumer awareness through more differentiated messaging across advertising and recruitment campaigns.

  • Supported recruitment and retention campaigns with A/B testing to improve message performance.

  • Shared emerging creative technologies and workflow improvements to broaden team capabilities.

  • Worked across brand, creative, and business stakeholders to turn strategic intent into cleaner campaign execution.

Brand Voice Strategist/SENIOR COPYWRITER

PVH CORP. | NEW YORK, NY

July 2019 - August 2020

Led brand voice execution for IZOD and Speedo USA across digital, retail, and customer lifecycle touchpoints.

  • Maintained and evolved brand voice while preserving distinct personality for each brand.

  • Balanced brand expression, compliance requirements, and retail execution across fast-moving apparel and consumer goods environments.

  • Partnered with legal teams to ensure copy, claims, and campaign language aligned with FTC standards without flattening the brand voice.

  • Mentored in-house and freelance copywriters, improving editorial consistency and team collaboration.

  • Helped protect consistency across multiple touchpoints by applying brand standards, audience context, and channel-specific judgment.

COPYWRITER/Content strategist

newell brands | New york, ny

March 2017 - June 2019

Created content strategy and copy for major consumer product launches across DTC, retail, email, social, video, and digital channels.

  • Within the first 6 months, was instrumental in the hiring of additional copywriters and in aiding project managers and Creative Director establish copywriting workflow.

  • Crucial in spearheading the formation of a video studio by producing product videos efficiently, creatively and below budget.

  • Repositioned copy across DTC sites, email, social, and digital for a modern audience—driving up first-time and repeat sales especially during the holiday shopping season.

  • Translated product features, retail priorities, and consumer needs into clearer content across digital commerce touchpoints.

  • Became go-to copywriter for communicating brand voice and strategy to key stakeholders like merchandising and marketing.

Training

Association of National Advertisers Content Marketing Certificate Program

  • Content Marketing

  • Creative Copywriting

  • Advanced Email Marketing

  • Social Media Marketing

  • Integrated Marketing


editorial content strategist/E-commerce Copywriter

BARNEYS NEW YORK | LONG ISLAND CITY, NY

October 2013 - March 2017

Upheld one of retail’s most distinctive editorial voices across high-volume e-commerce content, designer storytelling, and luxury product narratives.

  • Chosen by manager to represent the company to designer showrooms in Paris, Milan + Los Angeles to cover new season collections in 2015, 2016, and 2017. 

  • Translated product details, designer context, and luxury positioning into concise digital copy that helped customers understand value, materiality, and brand world.

  • Created designer landing page profiles and brand narratives that elevated customer awareness and perceived brand value.

  • Contributed to CMS workflows and copy style guidelines while partnering with buying, merchandising, photography, and retouching teams.

Lead copywriter

LEXISNEXIS MARTINDALE-HUBBELL | NEW PROVIDENCE, NJ

February 2012 - October 2013

Partnering with clients, designers, and project managers, I crafted the copy and content strategy for more than 200 law firm websites.

  • Promoted to lead copywriter in 12 months to oversee the content strategy for a pilot project that later became a key driver in sales.

  • Managed the content workflow of 12 on-site copywriters and 7 external vendors during busy periods saving the department $14,096 per year.

  • Wrote 2 employee manuals that standardized department operations and trained 8 new copywriters to manage their own project workflow from creative brief to content approval.

  • Earned repeated commendations for maintaining strong relationships with clients.

freelance writer

patch media | east brunswick, nj

January 2011 - April 2012

I covered and photographed stories about community issues, events and local businesses.

correspondent

the daily targum | NEW BRUNSWICK, NJ

October 2010 - May 2011

Reported and submitted more than 40 deadline-driven articles on a variety of topics while maintaining a full-time university student schedule.

EDUCATION

B.A., History and Political Science, RUTGERS UNIVERSITY, New Brunswick, NJ

  • The Dr. Martin Siegel History Prize for best History seminar research paper

  • James Dickson Carr Scholarship

TIDBITS

  • The best things I bake, according to other people: cinnamon rolls, chocolate Guinness cake, lemon cake with blueberry compote

  • I love solo travel. Where I’ve been so far: Morocco, Iceland, France, Spain, Italy, United Kingdom, New Orleans, Colorado, South Korea, Zion National Park in Utah, Glacier National Park in Montana, Teton National Park in Wyoming, Croatia, Israel, Singapore, The Philippines, South Africa