I help close the gap between how good your work is and how clearly other people can see it. When those two match, there’s less explaining, less second-guessing, and much more confidence in the room.
Because generating copy and knowing what the copy is doing are not the same job.
More options aren’t always more useful. Knowing what the language should communicate, what belongs, what sounds generic, and what could cost trust still takes experienced direction. Here’s where I come in:
Message architecture
The structure underneath the words: positioning, persona research, and offer framing.
Editorial judgment + QA
Reviewing and adjusting AI-generated work for clarity, flow, and credibility.
Voice governance
Keeping brand voice from losing its edges and identity, with voice definition and editorial guardrails.
Human-sensitive writing
High-stakes work where tone errors cost trust, like launches and healthcare content.
What you imagine for your website shouldn’t be limited by a template. We build the website and write the copy together from the ground up, so the structure, design, features, and message can be shaped around your business instead of forcing your business into someone else’s format. One team handles the whole thing, giving you a custom site that works the way you need it to, says what you actually mean, and feels like something only your business could have.
- Site structure and narrative order
- Positioning and offer framing
- Page-by-page copy
- Design and build, one team
Hover a name to see the projects— underlined names open a full case study
22 projects for 16 clients across healthcare, SaaS, CPG, retail, and enterprise. Campaigns, white papers, portals, product messaging, and a great deal of e-commerce.
Healthcare + Life Sciences
- Kaiser Permanente / Musculoskeletal Campaign
- Clario / Oncology + Medical Imaging Campaign
- Clario / Accelerating Clinical Trials Campaign
- Vault / Decentralized Clinical Trials White Paper
- Vault / Clinical Research Facebook Ads
- VSP Vision Care / Portal UX Redesign
- VSP Vision Care / SHRM 2025 Presentation Strategy
- VSP Vision Care / Vision Health Report Ads
B2B + Technology
- BigTinCan / Campaign Concept Development
- LexisNexis Martindale Hubbell / Web Content
Retail, CPG + Fashion
- Barneys New York / E-Commerce + Designer Content
- Speedo / DTC, Landing Pages + Emails
- Izod / Instagram Posts
- Crock-Pot Express Crock / Video, Landing Page + Email
- Ball + Kerr Mason Jars / POS + Email
- Calphalon / Landing Page
- Yankee Candle / Enhanced Amazon Content
Real Estate
- Coldwell Banker Commercial / Brand Content
- Coldwell Banker Realty / Boston Facebook Ads
- Coldwell Banker Realty / Lakewood Ads
- Coldwell Banker Realty / Los Gatos Ads
Editorial
- The Daily Targum / Newspaper Articles
Fourteen years.
Nine rooms.
Full resume on LinkedIn- Mar 2026 — presentNow
Hire Mika
Content Strategist / AI Product Messaging / Remote
- Defined messaging for an AI chatbot platform serving small businesses
- Shaped product flows around usability, brand voice, privacy, and trust
- Sharpened positioning beyond generic AI automation and productivity claims
- Mar 2023 — Oct 2025
Intelligent Demand
Senior Content Strategist / Copywriter / Denver, Remote
- Led messaging strategy for Tier 1 accounts including Kaiser Permanente and VSP
- Built content architecture across digital experiences and distinct audience journeys
- Led UX writing for VSP’s Employer Portal redesign in close partnership with design
- Cut revision cycles by 30% through early stakeholder alignment
- Jul 2022 — Dec 2023
Clario
B2B Content Strategist / Copywriter / New York, Remote
- Owned B2B messaging for clinical trial technology and life sciences audiences
- Simplified technical offerings into clearer, more credible customer-facing narratives
- Built consistent messaging across web, email, paid media, social, and pitch decks
- Nov 2021 — Jun 2022
Vault Health
Healthcare Content Strategist / Copywriter / New York, Remote
- Reframed brand voice during rapid growth across healthcare and clinical trials
- Authored white paper on decentralized clinical trials for B2B audiences
- Partnered with legal and compliance to streamline approvals without losing clarity
- Jan — Oct 2021
Realogy Holdings Corp.
Brand Content Strategist / Copywriter / New York, Remote
- Shaped campaign messaging across national and regional real estate brands
- Translated brand strategy into clearer, more differentiated consumer concepts
- Used A/B testing to strengthen recruitment and retention messaging
- Jul 2019 — Aug 2020
PVH Corp.
Brand Voice Strategist / Senior Copywriter / New York
- Led brand voice across IZOD and Speedo USA digital and retail touchpoints
- Partnered with art directors to strengthen clarity across email, landing pages, and in-store
- Mentored in-house and freelance writers to improve consistency across teams
- Mar 2017 — Jun 2019
Newell Brands
Copywriter / Content Strategist / New York
- Built launch messaging across DTC, retail, email, social, video, and digital channels
- Supported major launches for Crock-Pot, Calphalon, and Yankee Candle
- Codified brand voice and content standards to improve consistency at scale
- Oct 2013 — Mar 2017
Barneys New York
Editorial Content Strategist / E-Commerce Copywriter / Long Island City
- Protected Barneys’ distinctive editorial voice across high-volume e-commerce content
- Translated luxury products and designer stories into concise, value-focused copy
- Strengthened CMS workflows and style guidelines for consistent editorial execution
- Feb 2012 — Oct 2013
LexisNexis Martindale-Hubbell
Lead Copywriter / New Providence, NJ
- Promoted to lead copywriter within 12 months for a high-growth website product
- Managed 12 writers and seven vendors during high-volume production
- Saved the department $14K annually through workflow improvements
Rutgers University
B.A., History and Political Science
- Dr. Martin Siegel History Prize
- James Dickson Carr Scholarship
Content strategist + systems thinker
My work lives in the space after the first AI draft: clarifying the thinking, finding the human tension, and shaping the narrative system.
Favorite word?
Supercilious. It sounds like you’re saying super-silly-us.
Least favorite word?
Antiderivative. Just say integral.
What turns you on creatively?
People clever with words or who show an obvious enjoyment of language, like Tom Stoppard.
What turns you off?
Insincerity.
Favorite curse word?
Shit.
Sound you love?
New York City subways.
Profession you would like to attempt?
Researcher at NASA Jet Propulsion Laboratory.
Profession you would not like to attempt?
Financial adviser.
What you would like God to say at the pearly gates?
I bet you're surprised to see me.
The underlying job
Find what the work is really trying to say, and make sure the language carries it.
My approach to copywriting is rooted in a simple belief that the strongest language reveals the idea underneath the work, gives it structure, and makes it difficult to misunderstand. I look for the hidden argument, the reason why a business matters, a creative direction works, or a message deserves attention, and bring it forward without sanding away everything distinctive about it.
AI can generate options. Outsourced production can create volume. I help ensure the final work feels worthy of your name.
Newsletter
A newsletter where I take apart the language patterns behind ad-speak, internet language, and modern communication.
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Or find her here
Based in New York / Remote. Available for project work, contract engagements, and in-house support.
The whole job, in one line
Find what the work is really trying to say, and make sure the language carries it.