Express crock cookbook

After the Newell Brands marketing team discovered that the “Recipes” page was one of the most visited pages on the official Crock-Pot website, they decided to leverage this consumer interest in official Crock-Pot recipes as a way to direct consumers to Crock-Pot’s newest release in 2018, the Express Crock Multi-Cooker.

Customers could access a free digital download of “Express Crock: Quick and Easy Recipes for Every Occasion”, a recipe book done in collaboration with many popular food bloggers, by visiting this landing page or clicking through the corresponding email announcement.