BALL & KERR MASON JARS

I enjoy writing about food just as much as I love eating it, so I was very happy to work on this within the first 2 weeks of joining Newell Brands. The Fresh Preserving x McCormick pickling and spice mixes had just arrived and I was tasked with writing the product copy. A straight-forward project but I had fun with this!

Here’s a sample:

For this July promo email, the Newell Brands marketing team wanted to highlight America’s long-standing relationship with Ball mason jars, which have been USA-made for more than 125 years. Tapping into the DIY trend, the designer and I expanded this email to include 3 easy ways shoppers can showcase their creativity during their July 4th celebrations.