OVERVIEW

With 11 years of industry experience in copywriting, skilled in creating content and SEO-driven copy that drive awareness and increase prospect-to-customer conversion.
Proven track record of successfully managing multiple projects and thriving in deadline-intensive environments.
Analytic and detail-oriented self-starter sought by management for special projects and challenging assignments.

experience

July 2022 - Dec 2023

Campaign development and messaging
- Generated creative concepts, including interactive solutions, elevating Clario’s marketing campaigns across key business units: cardiac safety, eCOA, medical imaging, precision motion, and respiratory.
- Authored multiple campaign messaging documents to maintain message consistency across all platforms and with external agencies, encompassing key messaging points, value propositions, and strategic narrative frameworks.
Content creation and management
- Crafted science-focused narratives, addressing specialized audience pain points with evidence-driven, clear, and compelling content.
- Owned the content lifecycle for manuscripts, websites, emails, digital/social media ads, and pitch decks, from creative brief to content approval.
Project coordination
- Excelled in organizing, prioritizing, and managing multiple projects in a deadline-driven environment, ensuring timely and quality content delivery.

November 2021 - June 2022

Content strategy and execution
- Developed and managed content across multiple business verticals, effectively targeting patient, CRO, and trial sponsor audiences with tailored messaging.
- Led the rebranding of Vault’s voice, introducing a conversational, approachable tone that enhanced audience engagement and confidence in Vault’s services.
Research and white paper authorship
- Tasked with researching and authoring a white paper on decentralized clinical trials with no prior experience, resulting in a pivotal content piece promoted through emails and on Vault’s landing page.
Compliance and collaboration
- Fostered strong relationships with legal and compliance teams to ensure all marketing materials met regulatory standards, featuring proper disclaimers and language.

January 2021 - October 2021

Strengthened brand identity and drove consumer awareness with copy for national and local advertising campaigns.
Boosted company’s recruiting and retention strategies by implementing A/B testing.
Broadened team capabilities by sharing the latest best practices and emerging technologies.

July 2019 - August 2020

Managed copy requests and upheld brand voice for all customer lifecycle touchpoints for IZOD and Speedo USA, from in-store signage and product packaging to social media, taglines, emails, and video scripts.
In the first 3 months, cleared previous backlog of IZOD marketing email requests.
Developed strong relationship with legal department to ensure all copy and claims met Federal Trade Commission (FTC) standards.
Mentored copywriter and freelance copywriters, fostering camaraderie and growth while freeing up Editorial Director’s time.

March 2017 - June 2019

Key launches: Crock-Pot Crock Express, Calphalon Premier Stacking Cookware, and Limited Edition Yankee Candle Collections

Within the first 6 months, was instrumental in the hiring of additional copywriters and in aiding project managers and Creative Director establish copywriting workflow.
Crucial in spearheading the formation of a video studio by producing product videos efficiently, creatively and below budget.
Repositioned copy across DTC sites, email, social, and digital for a modern audience—driving up first-time and repeat sales especially during the holiday shopping season.
Became go-to copywriter for communicating brand voice and strategy to key stakeholders like merchandising and marketing.

October 2013 - March 2017

Chosen by manager to represent the company on all-expense-paid trips to designer showrooms in Paris, Milan + Los Angeles to cover new season collections in 2015, 2016, and 2017.
Wrote product copy and upheld brand voice across all merchandise, plus single-handedly managed hundreds of weekly apothecary, fragrance, and cosmetics copy.
Composed distinctive brand profiles on Barneys.com’s designer landing pages—increasing brand value and customer awareness.

February 2012 - October 2013

Partnering with clients, designers, and project managers, I crafted the copy and content strategy for more than 200 law firm websites.

Promoted to lead copywriter in 12 months to oversee the content strategy for a pilot project that later became a key driver in sales.
Managed the content workflow of 12 on-site copywriters and 7 external vendors during busy periods saving the department $14,096 per year.
Wrote 2 employee manuals that standardized department operations and trained 8 new copywriters to manage their own project workflow from creative brief to content approval.
Earned repeated commendations for maintaining strong relationships with clients.

January 2011 - April 2012

I covered and photographed stories about community issues, events and local businesses.

October 2010 - May 2011

Reported and submitted more than 40 deadline-driven articles on a variety of topics while maintaining a full-time university student schedule.

The best things I bake, according to other people: cinnamon rolls, chocolate Guinness cake, lemon cake with blueberry compote
I love solo travel. Where I’ve been so far: Morocco, Iceland, France, Spain, Italy, United Kingdom, New Orleans, Colorado, South Korea, Zion National Park in Utah, Glacier National Park in Montana, Teton National Park in Wyoming, Croatia, Israel, Singapore, The Philippines, South Africa