experience

 

COPYWRITER/Content strategist

newell brands | New york, ny

March 2017 - Present

I write all types of e-commerce copy ranging from custom Amazon A+ content to landing pages for brands like FoodSaver, Crock-Pot, Calphalon, Mr. Coffee, Yankee Candle, ExOfficio, Ball & Kerr Mason Jars, and more. Key product launches I've worked on include Crock-Pot Crock Express, Calphalon Premier Stacking Cookware, and Limited Edition Yankee Candle Collections.

E-commerce Copywriter

BARNEYS NEW YORK | LONG ISLAND CITY, NY

October 2013 - March 2017

I was selected multiple times to represent the company in Paris, Milan, Los Angeles, and New York to preview and cover collections for Barneys.com. Regarding my everyday: I worked hands-on with luxury garments and products to craft descriptive SEO-driven copy that adheres to Barneys’ content style standards for all merchandise. I also wrote the marketing copy for many of the brand profiles seen on the site's designer landing pages.

Lead copywriter

LEXISNEXIS MARTINDALE-HUBBELL | NEW PROVIDENCE, NJ

February 2012 - October 2013

Collaborating with project managers, web designers, and web developers, I crafted the content strategy and wrote all marketing copy for more than 200 American lawyers' and law firms' websites. I also managed the workflow of 12 on-site copywriters and 7 external vendors during busy periods.  Within 12 months, I was promoted to oversee the content strategy for a pilot project that became one of the companies' best-selling products.

freelance writer

patch media | east brunswick, nj

January 2011 - April 2012

I covered and photographed stories about community issues, events and local businesses.

correspondent

the daily targum | NEW BRUNSWICK, NJ

October 2010 - May 2011

Reported and submitted more than 40 deadline-driven articles on a variety of topics while maintaining a full-time university student schedule.


EDUCATION

RUTGERS UNIVERSITY | 2007-2011

B.A., History and Political Science


TIDBITS

  • I listen to pi

  • I'm addicted to travel (solo or with friends). Where I’ve been so far: Morocco, Iceland, France, Spain, Italy, United Kingdom, New Orleans, Colorado, Zion National Park in Utah, Glacier National Park in Montana, Singapore, The Philippines, South Africa