CALPHALON

A successful launch for Calphalon in 2017, Calphalon Premier Stacking Cookware attempts to solve two issues for the home cook: finding the space to store all your high quality cookware and then doing it in a way to avoid inflicting surface damage.

The brand team, marketing team, designer and I created this landing page on Calphalon.com, in addition to emails and promotional banners, as a way to show consumers all the ways this new cookware eliminates their storage woes.