Clario | Oncology “Efficacy” Campaign
Project brief: Clario, a therapeutic endpoint data solutions provider for biotechs, pharma, and CROs, wanted to create a campaign to spotlight its medical imaging, cardiac safety, and eCOA for oncology clinical trials. The campaign was organized around three critical pillars—Efficacy, Safety, and Quality of Life—mirroring the considerations drug developers prioritize during endpoint solutions assessments. A key focus of the Efficacy pillar was the pivotal role of medical imaging in drug development.
My role:
Landing Page Development
Role: Lead developer for Clario's oncology trial solutions page.
Focus: Engaging and educational content on efficacy via medical imaging.
Enhanced with three elements:
Downloadable checklist: To help biotechs during their assessment of a vendor’s medical imaging capabilities.
Interactive quiz: To clarify Clario's service benefits for their specific needs.
3x3 expandable tiles: For detailed, dynamic insights into Clario’s solutions.
Messaging Document
Creation: Drafted a detailed guide for uniform campaign messaging.
Contents: Key messages, value propositions, strategic narrative.
Purpose: Assured message alignment across platforms and agencies.
Impact
Skill demonstration: Showcased ability to simplify complex offerings.
Campaign cohesion: Provided a foundation for a unified marketing effort.
Leadership: Drove the campaign as Clario's sole in-house copywriter.
