Clario Accelerating Clinical Trials Campaign
Objective: Increase awareness of Clario's (a therapeutic data endpoint solutions provider for drug developers and CROs) improved eCOA solution, which came as a result of listening to customer requests for a faster, more user-friendly study setup in clinical trials.
Solution:
Landing page — I worked with the art director to design a compelling landing page that showcases the enhancements in Clario’s eCOA solution. The narrative focused on how these improvements directly answer the needs and pain points of our target audience, making their journey smoother and more efficient.
Email drip series — Developed a strategic series of emails that gradually unfolded the story of Clario’s eCOA enhancements. Each email was crafted to engage and inform our audience, highlighting the benefits and features of the updated solution in a way that resonates with their specific needs.
LinkedIn ads — These ads were finely tuned to capture the attention of our core audience on the platform, effectively communicating the upgrades in our eCOA solution and their direct impact on the user experience.
cardiac safety Email Drip Series
ECOA Email Drip Series
